This character is a Other Symbol and is commonly used, that is, in no specific script. The character is also known as snow and snow showers.
The glyph is not a composition. It has no designated width in East Asian texts. In bidirectional text it acts as Other Neutral. When changing direction it is not mirrored. U+1F328 offers a line break opportunity at its position, except in some numeric contexts.
The CLDR project calls this character “cloud with snow” for use in screen reading software. It assigns these additional labels, e.g. for search in emoji pickers: cloud, cold, snow.
This character is designated as an emoji. It will be rendered as monochrome character on conforming platforms. To enable colorful emoji display, you can combine it with Glyph for U+FE0FVariation Selector-16: 🌨️ See the Emojipedia for more details on this character’s emoji properties.
The Wikipedia has the following information about this codepoint:
A winter storm is an event in which wind coincides with varieties of precipitation that only occur at freezing temperatures, such as snow, mixed snow and rain, or freezing rain. In temperate continental and subarctic climates, these storms are not necessarily restricted to the winter season, but may occur in the late autumn and early spring as well. A snowstorm with strong winds and other conditions meeting certain criteria is called a blizzard.